Coordinator: Rongming Chang the Pan Jianyong

Ding via video and college representatives, workers' representatives to communicate.
Nanfang Daily interview with Ding
guests: NetEase founder, CEO Ding Lei
Moderator:
Nanfang Daily reporter thunderstorm
of Universities Media Alliance member units of the reporter Zhoushi Ling Shen Jie Lin
struggle, will always be the subject of the younger generation. Faced with this word, today's
Ding Lei, Netease founder and CEO. As a youth idol, Ding entrepreneurial stories inspired a generation of young people. Is what he chose the road of entrepreneurship, he encouraged young entrepreneurs? Him in the eyes of young people should have the kind of quality? My youth I series of search activities through the network of online dialogue Ding. The course of struggle and message to the youth, the interpretation of the struggle of his eyes.
to Guangzhou
early not read Jade, but the ad learned creative
Nanfang Daily: Can you talk about your young age, that The segment experienced have any effect on your career and choose?
Ding Lei: I am a secondary school from 1983 to 1989, during which a lot of pressure. Because the decision that our destiny is just a test. High school classroom learning, and did not give me a lot of fun, but a lot of anxiety. As the society is in the early stages of reform, not too many young people career direction, once into university, you can only go to the farmers, or replace the parents' work.
but fortunately, the secondary school where I attach great importance to the student's interests. My junior high school, joined the radio interest in extracurricular groups and chemical extracurricular interest groups. High school when I joined the Computer Interest Group will cultivate such an understanding: the computer can improve our work efficiency, can our work from complex to simple. I attended the University is the first batch of credit system universities, so that I can choose hobbies. Interest groups of this experience, my high school stage and the lifetime is very large indeed.
Nanfang Daily: University graduate first came to Guangzhou, the period of time mean to you? What is the goal at the beginning of your venture?
Ding Lei: My initial idea is very simple, is to do something you enjoy, at the same time for consumers. Graduated from the second year, I Guangzhou Sybase, Inc., more than 4000 yuan monthly salary, I think this is rely on my strength. My strength is how come? Two years before you rely on me to continue learning. Nothing to do in two years, Sybase went to the audio City buy Fashao Die, which makes me have a more profound understanding of music. I was in Guangzhou is also the confusion of foreign people, do not understand Cantonese, can not read Jade, could only watch TVB Pearl, because it is the English-speaking, I see a little more smoothly. From which I learned a lot, such as its advertising, I learned creativity. Today's young people more but it is fun, and time wasted.
talk about Now give the outside world How do you see?
Ding: Although the material conditions of a lot, but the community has also brought them a lot of anxiety. When they graduated from college, holding a meager salary, but found that house prices are expensive, can not afford to buy a house, even despair of this world will feel its own has no place, even a small foothold. So many people choose to escape.
In addition, today's young people lack the ability of independent judgment on the reality of things. Some people would think to me the best students can only get more than 8000 yuan monthly salary, then I have no hope. In fact, it is not so, there are many success stories, but they do not concern. The majority of self-awareness and understanding of the society is still relatively narrow.
Nanfang Daily: How to understand the Can you give some examples?
Ding: For example, when the founder of facebook, His own initial motivation is simple, the girls initially just want to go to Harvard girls to put up the photos, but now facebook has become popular in the world of social networking. Another example is the Apple store on an image processing software instagram, initially only 13, because the focus of the image, and later became the most downloaded image processing applications, and finally facebook acquisition. So, if today's young people have sufficient cognitive analysis of these cases can also have a lot of inspiration.
Nanfang Daily: This year is the If you want to recruit some young people, you want them to have what kind of characteristics?
Ding Lei: I hope they break through the cognitive limitations. The university is just a learning method, you should be aware of what consumers want most. The rural food security, agriculture and aquaculture, environmental processing industry has much room for development, young people should be aware of this.
suggest that young people create innovation should not be too utilitarian, motives to be pure, has to be focused, to be enriching themselves.
read a trip. Young people do not complain, and produce more to go outside for a walk, a good look at the world, reading and practice. Create opportunities to broaden their horizons.
talk about entrepreneurship
find their place in the
Zhoushi Ling: It is now difficult entrepreneurial environment, and high business failure rate of college students, college students venture have any suggestions?
Ding Lei: I think that the advocate of college students venture that is itself a problem. I graduated in 1993, 1997 Coach Kristin Outlet Store, entrepreneurial middle this time I have been to many companies, I worked at the state-owned enterprises, foreign invested enterprises, the basic experience I have also tried.
but today's young people, they kind of attitude regarded Start a Business? I think a lot of people desire when the ideal , the limitations of this knowledge has led to the failure of a lot of people start with the difficult business.
my opinion, today's entrepreneurial environment than a dozen years ago is more difficult, you slightly have a good idea, a lot of cottage came, this is too much trouble. Young people can be a good platform to play to their better and better, to find their place. Students start conservative attitude. Link

Guangdong youth leader listed on the incubator project by the League Committee, the Provincial Youth Federation and the United Guangdong Securities Regulatory Bureau, the Provincial Department of Science and Technology, the Provincial Federation of Industry and Commerce co-sponsored, write the provincial government work report, tied for the 2012 government priorities. 100 outstanding young leader has been selected in the province, with a path to guide policy support, financing aid, resource sharing, support to promote the companies listed.
Guangdong Merchants Lecture Hall of the event, jointly organized by the League Committee, Guangdong Province, Young Entrepreneurs Association and the Guangdong Provincial Junior Chamber of Commerce, the country's first specialized to build the Guangdong Merchants Lecture Hall of the learning team . Organized 44 invited experts and scholars from all walks of life, government officials, business celebrities, mainly based on the current affairs hot, the needs of our members to carry out targeted marketing innovation, restructuring and development of Guangdong merchants seminars and Unicom Live real-time video of the province's 21 cities.
reporter's notes

23-year-old > founder bell Nongfushangquan he just graduated from the Department of Chinese reporters, Zhang Yimou was originally a photographer, Yu Hua before writing a novel turned out to be a dentist, students will not be professional limitations live. That time of his study is a military communications professional, height 178 cm, weight 60 kg.
Ten years later, Ding has more than a few thousand employees of Internet companies, the net worth of nearly a hundred billion.
interview, Ding has always stressed that one word -
talk about struggle, Ding does not encourage college students to business, said it was Founder of Netease, he worked three jobs, state-owned enterprises, foreign enterprises are to be had. Two years after graduation oakley sunglasses cheap, he often read books to 2 o'clock in the morning, to an experienced colleague for advice. With the accumulation and struggle, Ding got Guangzhou sybase offer. clear and grasp of the market. As he said, money is not the most important thing. Full of desire and temptation, to give young people about the struggle for enlightenment, is the proper meaning of the story.
the Coordinator: Rongming Chang the Pan Jianyong
Nanfang Daily reporter thunderstorm
intern Xingsi Yue correspondent the Yemin Liang
video / image: Liangwen Yue Liu Zhenhua
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