action is the most critical

World reading day: action is the most critical

Events replay: the 2010 on April 23, the first 15 "world reading day" to meet different, this year, the scale and the reading day appears lively, is no longer stay in "initiative reading" slogan call, promotion behavior of many, and extended form of innovation, to popularize strength and the high particularly prominent.

In recent years, the national book fair reading promotion function becomes more and more obvious, from chongqing book fair "scholarly chongqing, cultural China", zhengzhou "reading into life, elegant warmth you I", jinan "qilu context, elegant China", to chengdu "shu yun elegant, yue read world," and the book fair in recent years, i. e. theme language throughout the book fair "promotion of nationwide reading movement" this one function.

With the beginning years Chinese books business promoting reading loneliness attitude this year, compared with the media in the world reading day this day are involved in the promotion ranks, especially strong intervening of TV. On April 23, CCTV channel broadcast by our science as sole plane media support of the "world reading day special programs? 2010 scholarly China" large party, Beijing TV broadcast "scholarly Beijing? Culture festival" large party, issued the "half an hour every day to read" initiative, make reading promotion of power is more and more powerful.